Accounting forTthe Numberphobic, A Survival Guide for Small Business Owners


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Accounting forTthe Numberphobic

First a qualifier, I have only gone through the first 3 chapters, but that is because I have already read them multiple times! I have purchased the Audible version and Kindle version.

The author Dawn Fotopulos breaks down the financial statements of business into recognizable everyday language of an automobile dashboard. One of the greatest strengths of The United States today is our entrepreneurial spirit. Combined with the unprecidented lower barriers of entry that allow competition, this is the Era of the Startup. Spiderman’s Uncle said, “With great power comes great responsibility.” This is very true with the leverage and capital this Startup Movement has created.

As Entrepreneurs we are building jets (Launching Companies), carrying cargo (product) & passengers (customers/employees), blasting into the stratosphere for the entire world to see on Facebook, Twitter, etc. And for me personally, having just enough information and understanding to be extremely dangerous. The simple and proper perspective Dawn brings, I believe is training me for understanding to be an effective operator as a business leader. This is done without trying to turn me into a bookkeeper, accountant, or CPA.

My personal story and history has been, I believe, a typical one for the entrepreneurial personalities out there. Excellent product and people person. Natural salesman. Passionate with a vision, having the ability to communicate the destination. All these qualities people would celebrate as a leader. The great danger for startups and entrepreneurs is this. We are taking this long journey into the wilderness without the knowledge of how to read our basic instruments. Fear takes over and discouragement is encountered by well meaning colleagues who are naturally “Number Guys/Gals”. Fighting to survive day to day naturally leads to focusing on activities that “Generate Money.” Selling more, Marketing better, Buidling more.

I’ve read books on Quickbooks, Bookkeeping, signed up for online services, Stewardship seminars, and have even gone to counselling because of the stress and pressure I’ve placed on myself. All these activities have aspects of help and assistance, but none have communicated to me the way this book does.

Accounting for the Numberphobic: A Survival Guide for Small Business Owners takes the monster of Financial Statements and transforms it to the tools that they are designed to be. Spedometer, Fuel Guage and Oil Pressure. The boogeyman has no teeth and no more claws.
The excitement I am beginning to feel with each chapter of this book is nothing short of a miracle for me personally. Without guilt or shame, I am facing my fears of “The Numbers” and taking my knowledge from being merely intuitional guessing to a thoughtful methodical creative process.
Gone are the days of “Googling” accounting terms and figuring it out myself.

I thank God for Dawn Fotopulos and the work she put into this book

Looking forward to following up with this review after I complete this book and beyond.

Product Details :
  • Paperback: 272 pages
  • Publisher: AMACOM (September 3, 2014)
  • Language: English
  • ISBN-10: 0814434320
  • ISBN-13: 978-0814434321
  • Product Dimensions: 9 x 6.1 x 0.7 inches
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