At no other time in the history of organized philanthropy has
fundraising leadership been more critical, complex, and challenging.
Whatever your nonprofit's mission, Leading the Fundraising Charge
precisely addresses the challenges and issues that nonprofit executives
face.
Take a look inside to learn more about leadership, philanthropy, development, relationship, and solicitation concepts, as well as:
Thorough and focused, Leading the Fundraising Charge realistically examines what it takes to be a respected and reflective leader in the position of nonprofit CEO or executive director today, especially as it relates to fundraising. You'll be equipped with the guidance you need to lead your nonprofit effectively and the tools to help your organization survive and thrive in any economic scenario.
Leadership in the fundraising context is dynamic, emanating from the highest point in an organization; influencing strategic directions; penetrating cultural dimensions; and inspiring entire communities to be intentionally generous and thoughtfully engaged.
Straightforward and savvy, Leading the Fundraising Charge effectively addresses the challenges and issues you face as a nonprofit leader, with the practical advice you need to change direction, maintain momentum, and strengthen your nonprofit's capacity.
Take a look inside to learn more about leadership, philanthropy, development, relationship, and solicitation concepts, as well as:
- How Leadership Visions motivate entire organizations and construct diverse communities
- How Philanthropic Values inspire individual advocacy and encourage intentional generosity
- How Development Principles substantiate the motivation and justification to do fundraising
- How Relationship Partnerships stimulate donor investment and produce collective impact
- How Solicitation Practices foster economic vitality and ensure organizational viability
Thorough and focused, Leading the Fundraising Charge realistically examines what it takes to be a respected and reflective leader in the position of nonprofit CEO or executive director today, especially as it relates to fundraising. You'll be equipped with the guidance you need to lead your nonprofit effectively and the tools to help your organization survive and thrive in any economic scenario.
Leadership in the fundraising context is dynamic, emanating from the highest point in an organization; influencing strategic directions; penetrating cultural dimensions; and inspiring entire communities to be intentionally generous and thoughtfully engaged.
Straightforward and savvy, Leading the Fundraising Charge effectively addresses the challenges and issues you face as a nonprofit leader, with the practical advice you need to change direction, maintain momentum, and strengthen your nonprofit's capacity.
From the Back Cover
NONPROFIT LEADERSHIP 101The first book of its kind to link the role of organizational leader with the role of fundraising leader, Leading the Fundraising Charge explores the multifaceted elements and approaches that will cause donors to resonate with your organization.
You'll learn why people give, what share of the market you might capture, and how much you need to invest in a fundraising program. Filled with essential guidance to deal with the challenges and issues that executives confront when leading a nonprofit organization dependent on philanthropic support, Leading the Fundraising Charge equips nonprofit executive directors, development directors, and nonprofit boards with best practice concepts, as well as an in-depth look at:
- Leadership Concepts: discover what people expect of you in the CEO position
- Philanthropy Concepts: explore why a philanthropic culture makes such a difference
- Development Concepts: examine fundraising practices and who you should hire
- Relationship Concepts: learn best practices for attracting high-potential donors
- Solicitation Concepts: evaluate the strength of your case, campaigns, and communications
Karla takes four key words and plays off of them: Essence, Enigma, Energy and Effect. But the one word that is key is Energy, which she applies to fundraising leadership and practice. Executive leaders need to understand that there are positive attitudes and negative attitudes that come into play. I have seen this in my own work where a top executive admin ungraciously spurned fundraisers trying to see the CEO.
Don't be fooled by chapters titled Philanthropy Concepts, Development Concepts, Relationship Concepts and Solicitation Concepts. After a brief introduction to the topic, Karla delves deeply into the subject, as befits the knowledge level required of a CEO.
Product Details :
- Hardcover: 262 pages
- Publisher: Wiley; 1 edition (January 29, 2013)
- Language: English
- ISBN-10: 0470621982
- ISBN-13: 978-0470621981
- Product Dimensions: 7.4 x 1.1 x 10.3 inches
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